What Is a Marketing Consultant? A 1-Minute Rundown

Thanks to movies like Office Space and Up In The Air, if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing. In reality, though, most companies hire consultants to augment their employees’ efforts, not replace them.

Consultants might get a bad rap from time to time, but, in general, they’re more like a helpful advisor than an heir apparent. If you’re interested in becoming a marketing consultant, here’s a quick rundown of what marketing consultants are, their core responsibilities, and their average salary.

Marketing Consultant Salary

According to over 2,100 marketing consultant salaries submitted to Glassdoor, the average marketing consultant salary based on years of experience, and not on industry, company size, or city, in the United States is the following:

• 0-1 Years: $39,145
• 1-3 Years: $41,386
• 4-6 Years: $47,234
• 7-9 Years: $52,667
• 10-14 Years: $53,372
• 15+ Years: $60,974