Video is taking over social media.
In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.
To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.
Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?
Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!
50 video Marketing statistics for 2017
The statistics are categorized into:
- Marketers’ Usage
- Video Watching Behavior
- Live Videos
- Video Ads
- Purchasing Behavior
Feel free to use the quick links above to jump to the section you’re most interested in. There are also three detailed infographics about video marketing at the end of the post.
Let’s jump right in!
(Image from KPCB)
2. Marketers’ usage
3. Video watching behavior
5. Live videos
6. Video ads
7. Purchasing behavior
How will you be using video in 2017?
Wow, that’s a lot of video marketing statistics! Hope you are now pumped about video marketing and have found a tip or two (or 50) to improve your video marketing efforts in 2017.
How will you be using video as a part of your marketing strategy in 2017? We’d love to hear in the comments below.